# Margins and pricing

> How your sell prices are built from the buy price and your margin, and how to set default margins, apply a margin to a whole price list, or change one item.

- URL: https://kb.voipcloud.online/au/partners/margins-and-pricing/
- Section: Partners › All partners
- Type: guide
- Applies to: All countries
- Last reviewed: 2026-11-09

Every price you charge a customer is your provider's buy price plus your margin. White-label partners set their own margins. Channel partners see the same prices, but their margins are set by the provider.

## How it works

The margin is a percentage on top of the buy price:

**Sell** = **Buy** + **Buy** × margin %

For example, a buy rate of 0.10 with a 20% margin sells at 0.12. Price lists show all three values as **Buy**, **Margin** and **Sell**.

You set margins at three levels:

| Level | Where | What it changes |
| --- | --- | --- |
| Default margins | **My Account** › **My details** › **Default margins** | One margin per category, used for all items you haven't changed by hand. |
| Price list | The **Margin, %** slider above a price list, then **Apply** | Every item in that list, or every item except the ones you changed by hand. |
| One item | The item's details on the right | That item only. It then counts as manually changed. |

| Partner type | What you can do |
| --- | --- |
| Channel partner | View prices. **Default margins** are locked, there's no **Margin, %** slider, and rate and service details are read-only. |
| White-label partner | Change margins at all three levels. |

## Default margins

**My Account** › **My details** › **Default margins** has one field per category: **Equipment, %**, **System service, %**, **Internet service, %**, **DID service, %**, **MPBX service, %**, **Call plan service, %**, **Call recording service, %**, **STT service, %**, **Outbound call rates, %**, **Inbound call rates, %**, **Voice generator, %**, **Voice artists, %** and **Suspension and overdue, %**.

1. Change the fields you need.
2. Click **Update**.

When you save, every item in that category that you haven't changed by hand is re-priced straight away with the new margin. Items with a manually changed margin keep their price. To change those too, use the slider on the price list (below).

The SMS margin isn't in this list. Set it with the slider on **SMS** › **Outbound rates**.

## Apply a margin to a price list

The **Margin, %** slider is on **Calls** › **Outbound rates**, **Inbound DIDs** › **Inbound Rates**, **SMS** › **Outbound rates** and **Equipment**. It starts at your current margin for that list.

1. Move the slider, or type the margin in the box next to it.
2. Click **Apply**.
3. In **New margin will be applied**, check the margin and choose:
   - **All except manually changed**: keeps the items you changed by hand.
   - **All**: overwrites every item, including the ones you changed by hand.

The new margin also becomes your default margin for that list.

## Apply a margin to services

Each page under **Services** (**System services**, **DID services**, **PBX services**, **Call plan services**, **SMS plan services**, **Call recording**, **Speech-to-text**, **Voice Generator**, **Voice Artists** and, if you resell internet, **Internet**) has its own **Margin, %** slider. Services work differently from rates: a new margin applies only to new subscriptions unless you also pick existing ones.

1. Set the margin with the slider and click **Apply**.
2. In **New margin**, tick the services to change under **Services**. The list shows each service's **Current margin, %**.
3. To change what existing customers pay, tick their subscriptions under **Service subscriptions**. Leave a subscription unticked to keep its current price.
4. Click **Apply**.

To change the subscriptions of one service only, open that service and change it in its details.

## Change one item

1. Open the price list and select the item, for example a rate on **Calls** › **Outbound rates**.
2. In the details on the right, change **Margin, %**, or type the **Sell** price. The other value is recalculated.
3. Click **Update**.

For call rates, the same margin also sets the sell price of the connect charge, disconnect charge and minimum call cost.

## PBX plan settings

On **Services** › **Call plan services**, each service shows **PBX Plan Settings**: the **Call Plan**, the **Inbound Calls Limit**, **Outbound Calls Limit** and **Total Calls Limit**, and whether it's **Available for Business use** or **Available for Call Centres**. These are set by your provider and are read-only. You only set the price.

## Tips

- Check the **Profitability report** and **Commissions report** under **Reports** after changing margins. See [Reports and service status](https://kb.voipcloud.online/au/partners/reports-and-service-status/).
- The margin on overdue and suspension fees is covered in [Suspension and overdue settings](https://kb.voipcloud.online/au/partners/suspension-and-overdue/).

## Related

- [Call plans and rates](https://kb.voipcloud.online/au/partners/call-plans-and-rates/)
- [SMS plans and rates](https://kb.voipcloud.online/au/partners/sms-plans-and-rates/)
- [Orders and hardware](https://kb.voipcloud.online/au/partners/orders-and-hardware/)
- [Customer billing](https://kb.voipcloud.online/au/partners/customer-billing/)