# Number shows as spam

> Why your business number shows as spam or scam likely on mobiles, and how to get it changed.

- URL: https://kb.voipcloud.online/au/security/number-shows-as-spam/
- Section: Security and compliance
- Type: troubleshooting
- Applies to: All countries
- Last reviewed: 2026-11-09

## Symptom

When you call mobiles, your number shows as "Spam", "Scam likely", "Fraud likely" or "Telemarketer", or with the wrong name.

## Likely cause

Many mobiles have a caller-ID filtering app, either built in (as on Samsung phones) or installed by the user. These apps show a reputation for the calling number, and often a name.

The listings are community-driven: any app user can mark a number as spam, scam or telemarketer. When enough users mark a number, the app shows the warning to all its users.

Common apps include:

- [Hiya](https://www.hiya.com)
- [Samsung Smart Call](https://www.samsung.com/global/galaxy/apps/smart-call/) (powered by Hiya)
- [Truecaller](https://www.truecaller.com/)
- [Showcaller](https://www.show-caller.com/)
- [Whoscall](https://whoscall.com/en)
- [Should I Answer?](http://www.shouldianswer.com/)

A number can also carry a listing from a previous owner. Numbers are reissued after a quarantine period once a service is cancelled, but most apps don't expire their records.

## Fix

### Ask the app to update the listing

Contact each app's developer and ask them to update the listing for your number. Each app has its own process, usually starting from a request in its support section. Only the current owner of the number can ask for a listing to be changed or removed.

### Register with Apple Business Connect

[Apple Business Connect](https://businessconnect.apple.com/) lets verified businesses register their phone numbers, so iPhones show accurate caller details.

### Use a different number for caller ID

If the listing can't be fixed, get a new number and use it as your outgoing caller ID. See [Order phone numbers](https://kb.voipcloud.online/au/services/phone-numbers/order-phone-numbers/) and [Set caller ID](https://kb.voipcloud.online/au/pbx/different/set-caller-id/).

## Keep your number's reputation good

- Leave a voicemail when a call isn't answered.
- Follow up unanswered calls with an email, so people know the call was genuine.
- Spread outgoing calls across several numbers.
- Slow your dialling rate if few calls connect.
- Check the quality of your leads.

## When to contact support

Your provider can't remove a listing from these apps, and can't guarantee a new number has never been flagged. The apps' databases are private, so numbers can't be checked against them. [Contact the support team](https://kb.voipcloud.online/au/support/support-tickets/) if you need a replacement number.

## Related

- [Number spoofing](https://kb.voipcloud.online/au/security/number-spoofing/)